app development with AI

The benefits of applying AI to app development

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Artificial intelligence (AI) is also revolutionising app development. Thanks to machine learning and analysis capabilities, AI speeds up app development.

We will soon understand the role of artificial intelligence in app development and what benefits and challenges it brings.

Table of contents

5 benefits of AI app development to know

1. Automation

AI has made the automation of many processes possible: from writing code to finding errors. Programming has never been easier.

2. Personalisation of the user experience (UX)

AI is able to personalise the user experience (UX) by learning from user behaviour. For example, an e-commerce app can use AI to suggest products based on users’ tastes or to offer ad hoc recommendations.

3. Voice and image recognition

Voice and image recognition is perhaps the area in which AI has made the most significant progress. Indeed, apps can now integrate voice commands or recognise objects contained within images provided by users.

A translation app, for example, can use AI to recognise and automatically translate text in real time via the smartphone camera.

4. Performance improvement

Artificial intelligence proves to be a great help when it comes to monitoring and optimising app performance.

The AI, in fact, can detect slowdowns or frequent crashes, suggesting the most suitable solutions for these problems.

5. Security

AI also plays a key role in improving the security of apps. Machine learning algorithms are able to detect possible threats, such as hacking or fraud attempts.

In addition, AI is a valuable tool for programming advanced authentication systems, such as facial or fingerprint recognition, capable of guaranteeing secure access.

app development with AI

Examples of apps integrated with artificial intelligence systems

Already today, many apps use artificial intelligence to improve their UX. Here are 6 examples:

1. Virtual assistants

Apps such as Siri, Google Assistant and Amazon Alexa use AI to respond to users naturally and intelligently, offer personalised suggestions and execute voice commands. Virtual assistants also learn from user interactions, improve over time and offer an increasingly personalised user experience.

2. Chatbots

Many websites and even apps integrate AI-powered chatbots within them in order to provide real-time assistance and support. AI powered chatbots are able to answer common questions, provide information and even perform tasks such as booking appointments or purchasing products.

3. Translation apps

Apps such as Google Translate or DEEPL employ AI to translate texts instantly, enabling seamless multilingual communication.

4. Recommendation engines

Netflix, Spotify, Apple Music and Amazon use so-called AI-based “recommendation engines” to suggest content, films, TV series, music tracks or products that reflect users’ taste.

Their algorithms are able to analyse browsing data and extrapolate preferences, behaviours and recurring purchases, which go on to improve and personalise the user experience related to new content.

5. Photo editing apps

Adobe Photoshop is perhaps one of the most famous applications in the history of modern photography. Today, the popular app employs AI to enhance certain editing features such as removing unwanted objects from images, improving lighting, sharpening, etc.

AI applied to photo retouching also makes it possible to apply automatic filters that improve the content of the image according to what it represents; not to mention that the AI can also generate images or descriptions, tags and whatnot for these.

6. Fitness apps

Estino, in the fitness field, of apps, such as Fitbit and MyFitnessPal, that use AI to monitor and analyse data on physical activity, sleep, nutrition or other personal parameters.

They were created to provide personalised training advice, suggest diet plans and encourage a healthy lifestyle.

Challenges and considerations of app development with AI

Despite the countless and undoubted benefits, the use of artificial intelligence in app development also entails some challenges. One of the main ones is certainly the proper handling of users’ personal data. Since AI relies on the analysis of large amounts of data, it is crucial to ensure the privacy and security of each individual’s personal information.

Furthermore, AI requires specialised skills in areas such as machine learning and deep learning in order to be implemented correctly. This requires exorbitant investments in the training of resources.

Another challenge concerns ethics and thus issues such as algorithmic discrimination or misuse of user data. It is important that developers make conscious choices and take measures to ensure responsible and ethical use of AI.

What to expect from the future

Artificial intelligence is revolutionising the entire technology sector. Automation, UX customisation, voice and image recognition, improved performance and app security are just some of the many benefits offered by AI.

AI will continue to evolve and influence app development. It opens the way to new perspectives and opportunities for entire sectors.

Want to develop an AI based app? Contact us

HT Apps, from the JO Group cluster of companies, can develop the app you want for you. For more information call us at +390957463250 or fill in the contact form below.

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